Books, Articles, Blogs
Articles
Unilever's Five Levers for Change: Inspiring Sustainable Living
"Creating a sustainable future will require fundamental changes in attitude and behaviour across society. Governments and industry will have to change but so too will individual citizens. We all know from personal experience of losing weight or getting fit just how difficult change is. Successful change comes from a real understanding of people, their habits and their motivations. As one of the world’s leading consumer goods companies, whose products are used by two billion people every day, Unilever is constantly researching the attitudes and needs of people all around the world. We have a long history of both sustainability and the use of marketing and market research to promote behaviour change. And for the first time we are publishing our own model for effective behaviour change. We call this approach the Five Levers for Change.
It offers a practical tool, based on what we have learnt over decades of research and observation. We hope others will also use it in tackling the big sustainability challenges we all face.
It won’t be easy to make sustainable living an everyday reality rather than a pipedream. We hope that our practical approach, the Five Levers for Change, and the contributions in this publication, will inspire others to take action."
"Creating a sustainable future will require fundamental changes in attitude and behaviour across society. Governments and industry will have to change but so too will individual citizens. We all know from personal experience of losing weight or getting fit just how difficult change is. Successful change comes from a real understanding of people, their habits and their motivations. As one of the world’s leading consumer goods companies, whose products are used by two billion people every day, Unilever is constantly researching the attitudes and needs of people all around the world. We have a long history of both sustainability and the use of marketing and market research to promote behaviour change. And for the first time we are publishing our own model for effective behaviour change. We call this approach the Five Levers for Change.
It offers a practical tool, based on what we have learnt over decades of research and observation. We hope others will also use it in tackling the big sustainability challenges we all face.
It won’t be easy to make sustainable living an everyday reality rather than a pipedream. We hope that our practical approach, the Five Levers for Change, and the contributions in this publication, will inspire others to take action."
Books
Drawdown
The 100 most substantive solutions to reverse global warming, based on meticulous research by leading scientists and policymakers around the world
“At this point in time, the Drawdown book is exactly what is needed; a credible, conservative solution-by-solution narrative that we can do it. Reading it is an effective inoculation against the widespread perception of doom that humanity cannot and will not solve the climate crisis. Reported by-effects include increased determination and a sense of grounded hope.” —Per Espen Stoknes, Author, What We Think About When We Try Not To Think About Global Warming
• New York Times bestseller •
The 100 most substantive solutions to reverse global warming, based on meticulous research by leading scientists and policymakers around the world
“At this point in time, the Drawdown book is exactly what is needed; a credible, conservative solution-by-solution narrative that we can do it. Reading it is an effective inoculation against the widespread perception of doom that humanity cannot and will not solve the climate crisis. Reported by-effects include increased determination and a sense of grounded hope.” —Per Espen Stoknes, Author, What We Think About When We Try Not To Think About Global Warming
• New York Times bestseller •
Beyond Politics: The Private Governance Response to Climate Change
Private sector action provides one of the most promising opportunities to reduce the risks of climate change, buying time while governments move slowly or even oppose climate mitigation. Starting with the insight that much of the resistance to climate mitigation is grounded in concern about the role of government, this books draws on law, policy, social science and climate science to demonstrate how private initiatives are already bypassing government inaction in the United States and around the globe. It makes a persuasive case that private governance can reduce global carbon emissions by a billion tons per year over the next decade. Combining an examination of the growth of private climate initiatives over the last decade, a theory of why private actors are motivated to reduce emissions, and a review of viable next steps, this book speaks to scholars, business and advocacy group managers, philanthropists, policymakers and anyone interested in climate change. |
Change is Our Choice
The science has long been settled: climate change is real and it’s happening all around us right now. Our five-session discussion course on climate action will help you take action to increase resilience and mitigate the impacts of climate change. Presented in an interactive ebook, this new discussion course experience integrates video, audio and printed content with action plans that help you roll your sleeves up and get started taking action toward a better tomorrow.
The science has long been settled: climate change is real and it’s happening all around us right now. Our five-session discussion course on climate action will help you take action to increase resilience and mitigate the impacts of climate change. Presented in an interactive ebook, this new discussion course experience integrates video, audio and printed content with action plans that help you roll your sleeves up and get started taking action toward a better tomorrow.
An Inconvenient Sequel: Truth to Power
The follow up to the #1 New York Times bestselling An Inconvenient Truth and companion to Vice President Al Gore’s new documentary, An Inconvenient Sequel: Truth to Power, this new book is a daring call to action. It exposes the reality of how humankind has aided in the destruction of our planet and delivers hope through groundbreaking information on what you can do now.
Vice President Gore, one of our environmental heroes and a leading expert in climate change, brings together cutting-edge research from top scientists around the world; approximately 200 photographs and illustrations to visually articulate the subject matter; and personal anecdotes and observations to document the fast pace and wide scope of global warming. He presents, with alarming clarity and conclusiveness (and with humor, too) that the fact of global climate change is not in question and that its consequences for the world we live in will be assuredly disastrous if left unchecked.
The follow up to the #1 New York Times bestselling An Inconvenient Truth and companion to Vice President Al Gore’s new documentary, An Inconvenient Sequel: Truth to Power, this new book is a daring call to action. It exposes the reality of how humankind has aided in the destruction of our planet and delivers hope through groundbreaking information on what you can do now.
Vice President Gore, one of our environmental heroes and a leading expert in climate change, brings together cutting-edge research from top scientists around the world; approximately 200 photographs and illustrations to visually articulate the subject matter; and personal anecdotes and observations to document the fast pace and wide scope of global warming. He presents, with alarming clarity and conclusiveness (and with humor, too) that the fact of global climate change is not in question and that its consequences for the world we live in will be assuredly disastrous if left unchecked.
Fostering Sustainable Behavior: Community-Based Social Marketing
"Les Milbrath was fond of reminding me that “nature bats last.” What Les meant by this was that we live in a finite world and humanity will eventually be forced to adopt sustainable practices. While we have no choice regarding whether we eventually adopt these practices, the speed with which they are adopted will determine the grace with which we make this transition.
This book, [freely available on-line,] is about making the transition gracefully. It provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behavior. It introduces the five steps of community-based social marketing (selecting behaviors, identifying barriers & benefits, developing strategies, conducting a pilot, and broad-scale implementation), and showcases numerous programs illustrating its use. In this third edition, each chapter has been updated. Further, Selecting Behaviors has been added as a new first step in community-based social marketing. As well, a new behavior change tool—social diffusion—has been added to the array of tools already covered."
"Les Milbrath was fond of reminding me that “nature bats last.” What Les meant by this was that we live in a finite world and humanity will eventually be forced to adopt sustainable practices. While we have no choice regarding whether we eventually adopt these practices, the speed with which they are adopted will determine the grace with which we make this transition.
This book, [freely available on-line,] is about making the transition gracefully. It provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behavior. It introduces the five steps of community-based social marketing (selecting behaviors, identifying barriers & benefits, developing strategies, conducting a pilot, and broad-scale implementation), and showcases numerous programs illustrating its use. In this third edition, each chapter has been updated. Further, Selecting Behaviors has been added as a new first step in community-based social marketing. As well, a new behavior change tool—social diffusion—has been added to the array of tools already covered."